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Added: Nely Balzer - Date: However, its ambitions were being hampered by unavoidably high advertising costs, an inadequate reporting system, and a maturing industry life cycle. Should the firm explore new business models and consider acquiring a competitor-or was it time to divest and sell the firm? Mate1 Dating can use two approaches - building on present strengths, or analyze the trend and build processes to two pronged market penetration approach. Mate1 Dating should just get out of these business areas and focus on strength and threats boxor on weakness and opportunities box.
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For more detailed SWOT Matrix strategy please go through the detailed analysis of strengths, weaknesses, opportunities, and threats in next section. Strengths are the Mate1 Dating capabilities and resources that it can leverage to build a sustainable competitive advantage in the marketplace. In Marketing, Strategy areas, the firm needs to navigate environment by building strong relationship with lobby groups and political network. Based on details provided in the Mate1. The temptation so far for the managers at Mate1 Dating is to focus on the domestic market only.
According to Derrick Neufeld, Charles Wasserman, Dharsana Vijayaratnam, Thomas Yukthe organization can increase products and services by leveraging the skills of its suppliers and supply chain partners.
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This has enabled Mate1 Dating to build diverse revenue source and profit mix. According to Derrick Neufeld, Charles Wasserman, Dharsana Vijayaratnam, Thomas Yukbrand recognition plays a ificant role in attracting new customers looking for solutions in Marketing, Strategy adjacent industries.
Weaknesses are the areas, capabilities or skills in which Mate1 Dating lacks. It limits the ability of the firm to build a sustainable competitive advantage.
The intellectual property rights are very difficult to implement in the industry that Mate1 Dating operates in. According to Derrick Neufeld, Charles Wasserman, Dharsana Vijayaratnam, Thomas YukIntellectual Property Rights are effective in thwarting same size competition but it is difficult to stop start ups disrupting markets at various other levels.
According to Derrick Neufeld, Charles Wasserman, Dharsana Vijayaratnam, Thomas Yukthis can lead to consumer backlash as customers are now considering environmental protections as integral to part of doing business.
Mate1 Dating is struggling to restructure processes in light of developments in the field of Artificial Intelligence AI and machine learning. Opportunities are macro environment factors and developments that Mate1 Dating can leverage either to consolidate existing market position or use them for further expansion. Mate1 Dating is in prime position to tap on those opportunities and grow the market share.
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According to Derrick Neufeld, Charles Wasserman, Dharsana Vijayaratnam, Thomas Yukgrowth in international market can also help Mate1 Dating to diversify the risk as it will be less dependent on the domestic market for revenue. According to Derrick Neufeld, Charles Wasserman, Dharsana Vijayaratnam, Thomas YukMate1 Dating can use these developments in improving efficiencies, lowering costs, and transforming processes.
Threats are macro environment factors and developments that can derail business model of Mate1 Dating. But there is growing tension between US China trade relations and it can lead to protectionism, more friction into international trade, rising costs both in terms of labor cost and cost of doing business.
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For Mate1 Dating it may result into higher logistics costs and higher packaging costs. Published by HBR Publications. Case Description of Mate1. Explore More Feel free to connect with us if you need business research.
Strength Threats ST Strategies Mate1 Dating can use two approaches - building on present strengths, or analyze the trend and build processes to two pronged market penetration approach. Weakness Opportunities WO Strategies Building strategies based on consumer oriented product development and marketing approach. Weaknesses Threats WT Strategies Mate1 Dating should just get out of these business areas and focus on strength and threats boxor on weakness and opportunities box.